from VirtueOnline
The Traditional Church in Twenty-First Century: It Pays to Advertise
By Robin G. Jordan
http://anglicansablaze.blogspot.com/2010/07/traditional-church-in-twenty-first_10.html
July 10, 2010
One of the reasons that the traditional churches have not flourished is that they are using the wrong advertising approach and therefore are failing to attract people. If you do come across a Internet or newspaper ad for a traditional parish, or hear a radio spot ad for one, it is likely to emphasize the church's use of the traditional Prayer Book and the traditional Hymnal.
This is like trying to attract folks to your church with an offer of free buttonhooks and celluloid collars in age when no one wears high button shoes and men wear shirts with button down collars. I am not suggesting that the traditional Prayer Book and the traditional Hymnal that your church is using are obsolete but that they are the wrong things to use in attempting to draw people to your church.
They should not be used as the centerpieces of your church's advertising. The number of folks who are acquainted with the traditional Prayer Book such as the 1662 Prayer Book, the 1928 American Prayer Book, or the 1962 Canadian Prayer Book and the traditional Hymnal, much less think highly of the two books is shrinking every year.
Read the full story at www.VirtueOnline.org
By Robin G. Jordan
http://anglicansablaze.blogspot.com/2010/07/traditional-church-in-twenty-first_10.html
July 10, 2010
One of the reasons that the traditional churches have not flourished is that they are using the wrong advertising approach and therefore are failing to attract people. If you do come across a Internet or newspaper ad for a traditional parish, or hear a radio spot ad for one, it is likely to emphasize the church's use of the traditional Prayer Book and the traditional Hymnal.
This is like trying to attract folks to your church with an offer of free buttonhooks and celluloid collars in age when no one wears high button shoes and men wear shirts with button down collars. I am not suggesting that the traditional Prayer Book and the traditional Hymnal that your church is using are obsolete but that they are the wrong things to use in attempting to draw people to your church.
They should not be used as the centerpieces of your church's advertising. The number of folks who are acquainted with the traditional Prayer Book such as the 1662 Prayer Book, the 1928 American Prayer Book, or the 1962 Canadian Prayer Book and the traditional Hymnal, much less think highly of the two books is shrinking every year.
Read the full story at www.VirtueOnline.org
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