Monday, April 28, 2014

...historian Todd M. Brenneman wonders if the beating heart of evangelical identity lies elsewhere, perhaps most centrally along the aisles of the local LifeWay Christian Store. In Homespun Gospel: The Triumph of Sentimentality in Contemporary American Evangelicalism (Oxford University Press), Brenneman shifts the conversation away from beliefs and actions toward feelings. He shows how popular forms of evangelical expression traffic in familial and tender imagery: God as father, people as "little children," and nostalgic longings for home and the traditional middle-class nuclear family.

Brenneman draws compelling links between the worlds of religious consumer goods—from Christian CDs, DVDs, and books to toys, home decor, and devotional art—and the "core evangelical message" of God's love. These products, he argues, "construct religiosity as a practice of sentimentality instead of one of intellectual discovery." This is why, in our search for spiritual resources at LifeWay, we're likelier to encounter the works of tobyMac or Bob the Tomato than Abraham Kuyper or Alister McGrath.

Read it all.

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