(Christian Post) Rick Warren repackages Purpose Driven for another generation
The cover for What on Earth Am I Here For? The Purpose Driven Life features a tree, but unlike the original life-like, two-toned design, it has brightly coloured leaves on a white background.
"Some of the titles that appealed to us most were the ones where the title and the subtitle seemed to kind of be a dialogue, a question and answer," Zondervan marketing executive Rich Tatum told The Christian Post.
"It seemed like that makes more sense with this generation – leading with the question and the answer is the 'Purpose Driven Life' rather than leading with the answer and then subtitling it with the question.
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"Some of the titles that appealed to us most were the ones where the title and the subtitle seemed to kind of be a dialogue, a question and answer," Zondervan marketing executive Rich Tatum told The Christian Post.
"It seemed like that makes more sense with this generation – leading with the question and the answer is the 'Purpose Driven Life' rather than leading with the answer and then subtitling it with the question.
Read it all.
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